Fairly priced, well-made apps for decent, hard-working people.

Software that used to cost a fortune to build now costs very little. The big platforms kept the old prices. We don't.

  • A free tier you can use
  • One flat price, published
  • No commission
  • Card fees at cost
  • Your data leaves with you

Why the name. Robin of Loxley took from the rich and gave to the poor. We take the margin out of software and give it back to the people who use it.

How it pays. Flat subscriptions and fair team prices. No commission, no ads, no selling your data.

Paying too much? Tell our band of merry developers at scarlet@robinofloxley.com and we’ll see what we can do!

MyOwnSession

For therapists Open, free to start

Clients, scheduling, secure video and payments in one calm place, simple enough to run from your phone.

Why we made it

A UK therapist sees about 12 clients a week on average, making about £30K a year. Most tools try to take a big cut of this hard-earned salary. We think that’s criminal. Therapists deserve better. Here is a tool that is free to start, then when you get a few clients you can afford the monthly fee. No commission, no lock-in, and your clients remain with you.

They charge

£28 to £80 a month

per practitioner

We charge

Free, then £10

a month; free up to 7 clients

What it saves

£58.90 of every £60 session

Stripe’s card fee is about £1.10. We take nothing on top.

Their prices: WriteUpp, Cliniko and SimplePractice pricing pages, checked Aug–Sep 2026.

How we set this price

Who it’s for

  • Just starting out

    Free

    On placement, or seeing your first private clients.

    • Up to 7 active clients
    • Video, scheduling and payments
  • Getting established

    £10 a month

    A caseload that’s building. Where most therapists land.

    • Up to 12 active clients
    • Text reminders as well as email
  • Gaining momentum

    £25 a month

    Full, or filling up.

    • No client limit
    • Everything in Getting established
  • Clinic

    £79 a month

    Group practices with several therapists.

    • Priced per practice, not per therapist
    • No client limit

What it does

  • Scheduling and self-booking

    Clients book themselves. Reminders by email, and by text on paid plans.

  • Secure video

    Sessions run in the browser, on any device.

  • Paid automatically

    Fees reach your bank about two working days after each session.

  • Intake forms and questionnaire scores

    Forms sent before the first session, and the scores you record, kept with the client.

  • Private by design

    UK and EU data residency. You stay the data controller.

  • Runs from your phone

    Set up in about 15 minutes. Your clients stay yours.

MyOwnEdu

For tutors Open, free to start

Booking, video lessons, lesson notes and card payments in one place. Run your whole tutoring practice and keep every penny of your fees.

Why we made it

Tutoring is big business and some platforms take a large share of every lesson, either from the teacher or their student. The platform is not that hard to build and support, so we decided to help teachers get a little bit closer to making a living wage.

They charge

10% to 25%

of every lesson

We charge

0% commission

free, or Pro £29 a month

What it saves

£496 a month more

15 students at £35 a lesson, once a week: £1,575 after a 25% marketplace cut, £2,071 on Pro.

Their prices: Tutorful, MyTutor and Tutor Hunt pricing pages, checked Aug–Oct 2026.

How we set this price

Who it’s for

  • Free

    £0

    Everything to run a small practice.

    • Up to 5 students
    • Booking, video and payments
  • Pro

    £29 a month

    An established solo practice. The most popular plan.

    • Up to 30 students
    • AI lesson notes and quizzes
    • £290 a year, two months free
  • Team

    £79 a month

    Group practices and tutoring studios.

    • Several tutors
    • No student limit
  • Enterprise

    Ask us

    Large tutoring businesses and chains.

    • No tutor limit

What it does

  • Smart scheduling

    Your calendar, bookings and reminders in one place.

  • Video lessons with a whiteboard

    A shared whiteboard in every lesson.

  • Notes that write themselves

    AI writes up each lesson from the call.

  • A quiz in seconds

    Practice questions for your students, drafted by AI.

  • Parents see progress

    A portal where parents follow their child’s lessons.

  • Paid automatically

    Card payments straight to you, with 0% commission.

MyOwnTeach

For language teachers Open, free to start

Booking, student records, packages and payments for independent language teachers with adult students online. Students see your free times in their own time zone. You pay a flat monthly fee and no commission on any lesson.

MyOwnTeach: a Spanish teacher's dashboard with 8 upcoming lessons, 12 active students, €548 taken this month, a calendar of lessons booked across October and today's next two lessons

Why we made it

Plenty of language teachers find their first students on a marketplace. Fair enough: the marketplace did some work. But the commission keeps coming out of every lesson for as long as the student stays, long after the introduction was made. MyOwnTeach runs the students you already have, for a flat fee.

They charge

A cut of every lesson

for as long as the student stays

We charge

0% commission

free up to 5 students, then Pro from $7 to $19 a month, by region

What it saves

$181 a month more, in this example

40 lessons at $25: $200 of commission on a marketplace taking an example 20%, against Pro at $19 in band A. Rates differ between marketplaces and change, so check yours.

How we set this price

Who it’s for

  • Free

    $0

    Move your first regulars across. No card needed.

    • Up to 5 active students
    • Booking page, records and payments
    • 0% commission
  • Pro

    $19 a month

    A full timetable, in a high-income country.

    • No limit on students
    • Recurring lessons and packages
    • $190 a year, two months free
  • Pro, band B

    $12 a month

    The same Pro, in an upper-middle-income country.

    • $120 a year
  • Pro, band C

    $7 a month

    The same Pro, in a lower-middle or low-income country.

    • $70 a year

What it does

  • Every time zone

    Students book in their own zone, and lessons show both.

  • Your own booking page

    Free times, weekly lessons and packages of lessons.

  • Paid your way

    By card through Stripe, or record PayPal, Wise, bank or cash.

  • About 50 currencies

    Your rates, packages and receipts in yours, in your name.

  • Your video link

    Zoom, Meet or anything else, per teacher or per lesson.

  • Your students stay yours

    No marketplace between you, and your data leaves with you.

MyOwnArc

For students Open, free to start

Research with AI and check every claim. Answers come only from papers in your library, and every sentence links to the passage it came from.

MyOwnArc's home page: Never submit another AI-invented reference, with the app answering from a paper in its library

Why we made it

Using AI to write your paper is a bad idea, but using AI to collect, sort and search your own reference library saves hours and can really improve your understanding of the subject. MyOwnArc puts the reference manager, PDF reader, AI chat and notes in one library. The tools we found cost up to $40 a month. That’s too expensive, so we charge the price of a coffee a month.

They charge

Four subscriptions

four tools that don’t talk

We charge

Free, then $5

a month for students, billed yearly; all four jobs in one

What it saves

A quarter of the price

Student is $5 a month. Elicit, Anara and SciSpace start at $10 to $12 for their cheapest full paid plans.

Their prices: public pricing pages, annual rates where offered, August 2026.

How we set this price

Who it’s for

  • Explorer

    Free

    Try everything before you pay.

    • 30 documents
    • 25 cited answers a month
    • 10 AI-summarised papers a month
  • Student

    $5 a month

    Students with an academic email address.

    • 500 documents
    • About 2 whole-library answers a day, more on a folder; 5 deep searches a month
    • Billed yearly; $7 month to month
  • Researcher

    $12 a month

    Serious literature work.

    • Unlimited documents
    • 40 deep searches a month
    • Billed yearly; $15 month to month
  • Lab

    $10 a seat

    Groups and departments.

    • Shared libraries and central billing
    • From 3 seats, billed yearly

What it does

  • Answers you can cite

    Every sentence opens the exact passage in the PDF.

  • A library that files itself

    Titles, authors and dates fill in from Crossref and OpenAlex.

  • Read and highlight

    A PDF reader built in, with your highlights kept.

  • Notes that cite themselves

    Type @ to cite. The APA 7 reference list builds itself.

  • Find what’s missing

    One search across PubMed, OpenAlex, Semantic Scholar and Crossref.

  • Deep-search reports

    A cited evidence summary on a question, from papers it finds and reads.

MyOwnMenu

For restaurants in Japan Open, free to start

Your menu on every table, live in 15 minutes. Guests scan, browse in Japanese or English, and order from their own phone.

MyOwnMenu's kitchen display: table orders in Japanese and English, with Start, Ready and Bump on each ticket

Why we made it

Table-ordering systems in Japan charge ¥100,000 to ¥350,000 to set up, because they ship tablets, printers and a salesperson. We ship none of that. Independent restaurants get the same ordering on the phones their guests already carry, for a flat monthly fee rather than a cut of sales.

They charge

¥8,000 to ¥16,000

a month for table ordering

We charge

Free, then ¥4,980

a month with ordering

What it saves

¥0 to set up

Against up to ¥350,000 for tablets, printers and installation elsewhere.

Their prices: STORES, CloudMenu and AirREGI pricing pages, checked Aug–Sep 2026; setup fees from Dinii’s and Raku Order’s own price lists.

How we set this price

Who it’s for

  • Menu

    Free

    A digital menu with QR codes.

    • Unlimited items and scans
    • Japanese and English
  • Order

    ¥4,980 a month

    Restaurants that want orders taken at the table.

    • Guest ordering
    • Kitchen display and live floor view
    • 14 days free
  • Order, Pay and CRM

    ¥7,980 a month

    Paying at the table, and knowing your regulars. Coming soon.

    • Card and PayPay, self-checkout
    • Repeat guests and coupons
  • Several stores

    15% off

    Small chains. Coming soon.

    • Each store from the third

What it does

  • Photograph your paper menu

    AI reads the items and prices for you to check.

  • QR codes you print yourself

    One code per table, on a print-ready sheet.

  • Nothing for guests to install

    They order in the browser on their own phone.

  • A kitchen display in a browser

    Runs in a browser. No printer needed.

  • A live floor view

    Every table’s orders and status at a glance.

  • Japanese and English

    For guests and for owners, from day one.

MyOwnLingo

For language learners Invite only

Language games that go past the basics. Eight-question rounds move your level up or down each time, with grammar as well as words.

MyOwnLingo's Word Pairs game in Italian at B1: match each word to its meaning, three mistakes close the board

Why we made it

Streak apps keep you on the basics and charge to take away the ads and limits. We wanted one that goes deeper on grammar and costs next to nothing: no ads, no hearts, no AI, and $5 a year for every level in every language.

They charge

$83.99 a year

Super Duolingo, to lose the ads and limits

We charge

Free, then $5 a year

every language, no ads

What it saves

$5 a year, not $48 to $168

Duolingo Max is $168, Babbel $107.64 and Super Duolingo $83.99 a year.

Their prices: US list prices for 12-month plans, checked 1 October 2026.

How we set this price

Who it’s for

  • Free

    $0

    Complete beginners, and anyone trying it out.

    • All of A1 in every language
    • The daily challenge
    • Start here, for first-timers
  • Every level

    $5 a year

    Learners going past the basics.

    • A2 to C1, in every language
    • New languages as they arrive

What it does

  • It finds your level

    Above 65% the next round gets harder; below 35% it eases off.

  • Grammar, not just words

    Articles, gender, verb forms, word order and prepositions.

  • Stories at your level

    A gloss on every word, and read aloud by your browser.

  • Play against friends

    A daily challenge and private scoreboards.

  • Seven languages

    German, Spanish, French, Italian, Japanese, Dutch and Mandarin, A1 to C1.

  • On your phone

    Install it from the browser. No ads, no tricks.

MyOwnTrader

For tradespeople Open, 14 days free

Quotes, jobs and invoices for £15 a month: a calendar, VAT-ready invoices, card payments and job photos, in one app that works on your phone in the van.

MyOwnTrader's Today page: the day's jobs, the next seven days, invoices to send and quotes out

Why we made it

Jobber and Housecall Pro don’t overcharge on the headline price. They hold invoicing, photos and card payments back for the tier above, and charge for every extra user. A one-person trade needs four tables and a calendar, so that’s what we built, at one flat price.

They charge

£39 a month

Jobber Core ($49), plus £23 ($29) per extra user

We charge

£15 a month, flat

a helper seat free; 14 days free, no card

What it saves

£15 with a helper, not £62

Jobber Core is £39 ($49) plus £23 ($29) for each extra user. Housecall Pro Basic is £62 ($79).

Their prices: getjobber.com and housecallpro.com, monthly billing, checked September 2026. Both bill in dollars; shown here at $1 = £0.79.

How we set this price

Who it’s for

  • On your own

    £15 a month

    Plumbers, sparks, joiners and every one-person trade.

    • Unlimited customers, jobs, quotes and invoices
    • 14 days free, no card
  • With a helper

    £15 a month

    You and an apprentice.

    • One helper seat included
    • No per-user fees
  • Paying yearly

    £150 a year

    Two months free. The only deal there is.

    • Same plan, same everything

What it does

  • A calendar you can drag

    Day and week views, and jobs that repeat.

  • Invoices HMRC would recognise

    Sequential numbers, VAT per line at 20%, 5% or 0%.

  • Quotes they can say yes to

    The customer taps Accept on their phone.

  • Paid by card on the spot

    Through Stripe, at Stripe’s own rate. None of it comes to us.

  • Today’s jobs on a map

    With reminders sent the evening before.

  • Works in a driveway

    Added to your home screen, it opens without signal.

MyOwnReach

For small businesses Waitlist

Cold email you run yourself: your own domains and mailboxes, warm-up from day one, sequences that stop when someone replies, and one inbox for the answers.

MyOwnReach's dashboard: emails sent and replies, campaigns, sending domains and the latest replies

Why we made it

We built it to replace Instantly for our own apps’ outreach. It does the same job for a third to a half of the price, sends every email through a mailbox you own, and leaves tracking off until you turn it on.

They charge

From £37 a month

Instantly, 5,000 emails ($47)

We charge

From £19 a month

6,000 emails, warm-up in

What it saves

£19 for 6,000 emails

Instantly charges £37 ($47) a month for 5,000.

Their prices: instantly.ai/pricing, checked September 2026. Instantly bills in dollars; shown here at $1 = £0.79.

How we set this price

Who it’s for

  • Free

    £0

    Connect a mailbox and start warm-up before you pay.

    • 1 mailbox
    • 300 emails a month
  • Starter

    £19 a month

    Against Instantly Growth at £37 ($47).

    • 10 mailboxes
    • 6,000 emails a month
    • 2,000 contacts
  • Growth

    £49 a month

    Against Instantly Hypergrowth at £77 ($97).

    • 50 mailboxes
    • 125,000 emails a month
  • Scale

    £129 a month

    Against Instantly Lightspeed at £283 ($358).

    • 200 mailboxes
    • 500,000 emails a month

What it does

  • Domains and DNS

    SPF, DKIM, DMARC and MX written for you, and checked.

  • Any mailbox

    Google, Microsoft 365, Zoho, Fastmail, iCloud or your own server.

  • Warm-up from day one

    5 to 40 emails a day, in a pool tiered by domain age.

  • Sequences

    Merge fields, A/B steps and follow-ups in the same thread.

  • One inbox

    A reply stops the sequence and opens a deal.

  • Health

    A daily score for each domain. Sending pauses if one goes critical.

MyOwnLarder

For households Open, free to start

What’s in the fridge, freezer and cupboards, what needs eating first, what you can cook tonight, and one shopping list for the rest. Shared by everyone at home, in English or Japanese.

MyOwnLarder's Kitchen page: what's in the fridge, freezer and cupboards, with days left on each and the yogurt and spinach to use first

Why we made it

Most kitchen apps do one part: a pantry list, a recipe library or a meal plan, and the paid tier is where sharing and planning live. A household needs the whole loop, so we joined it up, made everything that costs nothing to run free, and charge only for the AI.

They charge

£5.52 a month

Samsung Food+ ($6.99); Plan to Eat £4.70 ($5.95)

We charge

Free, then £2.25 a month

for the whole household, card fee included

What it saves

£19 a year, not £47

Samsung Food+ is £47 ($59.99) a year. Plus is £19 a year for everyone at home, and the rest is free.

Their prices: samsungfood.com/food-plus and learn.plantoeat.com, checked 7 October 2026. Both bill in dollars; shown here at $1 = £0.79. UK prices may differ.

How we set this price

Who it’s for

  • Free

    £0

    Everything that costs nothing to run.

    • The kitchen, use-by dates and barcodes
    • The planner and the shopping list
    • 5 AI uses a month
  • Plus

    £2.25 a month

    For households that cook from photos and suggestions most days.

    • 100 AI uses a month, shared
    • £19 a year if you pay yearly
  • In Japan

    ¥420 a month

    The same Plus, in yen, tax included.

    • ¥3,300 a year
    • Shop links for Japanese supermarkets

What it does

  • Fill it from a photo

    A shelf, a receipt or a barcode. You check the list before it goes in.

  • Use it before it goes

    Use-by dates, a use-first list and a weekly email.

  • Cook what you have

    Recipes you can make now, or one to three things short.

  • Plan the week

    Then send everything missing to one shopping list.

  • Everyone at home

    Up to 8 members, each with their own diet and exclusions.

  • English or Japanese

    Prices in pounds or yen, and links to the shops in each.

MyOwnPurse

For everyday money Open, free

Plans your way out of debt, shows your bills before payday, puts tax aside from irregular income and gets you saving. Free for everyone, and it never sells you credit.

MyOwnPurse's home page: Know when you’ll be clear, beside a worked example of a card and an overdraft paid off in 2 years and 5 months

Why we made it

Plenty of free money apps pay their way by showing you loans and cards, and the paid ones charge by the year. A planner that does the sums costs very little to run, so MyOwnPurse is free for everyone, with nothing to sell you. It does the sums and explains them: guidance, not financial advice. If you use MyOwnSession, MyOwnEdu, MyOwnTeach or MyOwnArc, it opens from there.

They charge

£86 a year

YNAB, $109 a year or $14.99 a month

We charge

Free, for everyone

no paid tier, no trial, no credit offers

What it saves

£86 a year

Against YNAB’s yearly plan. YNAB is a budgeting app and does more budgeting than MyOwnPurse does; MyOwnPurse has nothing to upgrade to.

Their price: ynab.com/pricing, checked 13 October 2026. YNAB bills in dollars; shown here at $1 = £0.79.

Who it’s for

  • Free

    £0

    Everyone, and all of it. Nothing locked away.

    • Payoff planner and bills calendar
    • Tax set-aside and savings ladder
    • No ads, no credit offers
  • From another app

    £0

    Opens from MyOwnSession, MyOwnEdu, MyOwnTeach and MyOwnArc, signed in on the same email.

    • No second sign-up
    • Session and lesson payments go into the tax pot by themselves

What it does

  • A way out of debt

    The date you could be clear, and what an extra £20 or £50 a month does to it.

  • Bills before payday

    The tightest day before your next payday, and the bill that causes it.

  • Tax, put aside as you go

    A percentage of each payment, beside your own estimate of the bill.

  • Then, savings

    A small buffer, an emergency fund, then the long term.

  • Never sells you credit

    No ads, no affiliate links, no loan or card offers.

  • Your data stays yours

    Kept on its own, used for nothing else, gone when you delete it.