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The Robin of Loxley mark

Robin of LoxleyFair tools, fairly priced

The mark is an arrow in the gold: a straw archery butt on a yew stand, with the shaft standing out of the centre. In the ballads Robin wins the archery contest at Nottingham; in the retellings he splits his rival's arrow in the gold. The rings are his colours: Lincoln green for the hood and cap, scarlet for the feather in it (and for Will Scarlet), gold for the centre of the target and the prize. We take the margin out of software and give it back to the people who use it, and we aim to hit the gold every time.

The arrow in the gold

Four versions. Use the full-colour mark on light backgrounds and the reversed mark on dark ones. The one-colour version is for stamps, embossing and anywhere only one ink is available.

Full colour · mark.svg
Reversed · mark-reversed.svg
One colour · mark-mono.svg
App icon · favicon.svg
Clear spaceKeep a gap of at least a quarter of the mark's width on every side.
Smallest size24px for the full mark. Below that, use the app icon, which drops the stand and enlarges the board.
Don'tChange the ring order, move the arrow off the gold, point the fletching the wrong way, or put the full-colour mark on dark green.

Badge and social card

Every app in the family carries the badge in its footer, linking back here. The social card is what appears when robinofloxley.com is shared.

A Robin of Loxley app A Robin of Loxley app, reversed The social card

Green, scarlet, gold, on parchment

Green does the work: buttons, links, what we charge. Scarlet is the accent and is used sparingly: what they charge, the fletching, one call to action per screen. Gold is the centre of the target: emphasis on dark backgrounds, never body text on a light page. Straw and yew come from the kit: the butt, the bow and the stand. Neutrals are warm, never grey. Tokens live in tokens.css.

Sherwood#10261A · --rol-sherwood

Header bands, dark surfaces.

Lincoln green#1F4D35 · --rol-lincoln

Primary. Buttons, links, our prices.

Scarlet#C0392B · --rol-scarlet

Accent. Their prices, one CTA, alerts.

The gold#D4A23C · --rol-gold

The centre of the target; numbers and highlights on dark.

Parchment#F5EFE1 · --rol-parchment

Page background.

Linen#FCF9F2 · --rol-linen

Cards and tables.

Straw#E9D7A6 · --rol-straw

The face of the butt. Illustration and fills.

Yew#6B4A2B · --rol-yew

The longbow and the stand. Rules, small detail.

Moss#DCE7D8 · --rol-moss

Quiet fills, status tags.

Ink#17201A · --rol-ink

Text.

Gloock and Hanken Grotesk

Gloock is a bookish, high-contrast serif for headings and prices, with a little of the ballad about it. Hanken Grotesk is a plain, warm sans for everything you read. Both are open-licensed (SIL OFL) and served from this site, so no visitor data goes to Google.

Fair tools.

Gloock 400 · headings, app names, our prices

Fairly priced.

Hanken Grotesk 400–700 · body, labels, buttons, and every screen inside the apps. Nothing smaller than 13px.

Buttons, tags and prices

The look is woodcut: square-ish corners, heavy ink rules, an offset ink shadow on the one surface that matters, and a near-black band at the top. Prices always come as a pair: theirs struck through in scarlet, ours in green.

Compare features & prices → scarlet@robinofloxley.com Secondary No commission Early access £28 to £80 a month Free, then £10

One skeleton, one accent each

Every app shares the type, the neutrals, the layout and these pieces from components.css. Each owns one accent colour, set with data-rol-app on the page, and its own mark. Pick an app to see the same screen in its colour. The system is written up in DESIGN.md.

Robin of Loxley
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One flat price, published.

The same header, buttons, form and price pair in every app. Only the accent changes.

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The usual platforms 25% to 40%
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Example figures. Real pages name the source and the month checked.

Early access

A card: linen, a hairline, 6px corners, no shadow.

Plain, fair and a little dry

British English. Short declarative sentences. Numbers instead of adjectives. We name the incumbents' prices and let them do the talking.

Say

  • "They charge 25% to 40% of every lesson. We charge nothing."
  • "One flat price, published."
  • "Your data leaves with you."
  • "Tell our band of merry developers and we'll see what we can do!"
  • "Straight to the gold." (the centre of an archery target is the gold)

Don't

  • Talk about stealing, robbing or theft. We take the margin, not anyone's money.
  • Use em-dashes, "genuinely", "unlock" or "transform".
  • Hide a price behind "contact sales".
  • Dress it up. Robin wore green, not a costume.